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Campaign URL Builder

Build campaign URLs with UTM parameters for Google Analytics. Supports utm_source, utm_medium, utm_campaign, utm_term, utm_content, bulk generation, short URLs, presets, and QR codes.

Quick Fill:
Where the traffic comes from
Marketing channel type
Product, promo, or campaign name
Identify paid search keywords
Differentiate ads or links to same URL
=
Fill in the fields above to generate your campaign URL…

About Campaign URL Builder

Campaign URL Builder is a free online UTM link generator that helps marketers, advertisers, and content creators tag their URLs with UTM tracking parameters for Google Analytics. Enter your destination URL, fill in the campaign parameters, and get a properly formatted tracking URL instantly.

The tool validates URLs in real time, provides common presets for popular platforms, supports bulk URL generation, and includes a handy parameter reference guide — all running locally in your browser with no data sent to any server.

Features

  • All 5 UTM parameters: utm_source, utm_medium, utm_campaign, utm_term, utm_content
  • Real-time URL preview: See the final URL update live as you type
  • URL validation: Validates the base URL format before building
  • Quick-fill presets: One-click presets for Google Ads, Facebook, Instagram, Twitter/X, LinkedIn, Email, and more
  • Custom parameters: Add any extra query parameters beyond standard UTM tags
  • Bulk mode: Generate multiple campaign URLs at once from a list of URLs
  • Parameter casing: Auto-lowercase option to keep parameters consistent
  • URL encoding: Properly encodes special characters in parameter values
  • History: Recently built URLs saved in browser for quick reference
  • One-click copy of the generated URL

How to Use

  1. Enter your URL: Paste the destination page URL (e.g. https://example.com/landing-page).
  2. Fill UTM parameters: Enter campaign source, medium, and name. Optionally add term and content.
  3. Use a preset (optional): Click a platform preset to auto-fill source and medium values.
  4. Review the preview: The complete tagged URL updates in real time below the form.
  5. Copy the URL: Click Copy to grab the generated campaign URL and use it in your marketing materials.

Examples

Google Ads campaign:

URL: https://shop.example.com/sale
Source: google | Medium: cpc | Campaign: summer_sale_2026

Result: https://shop.example.com/sale?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale_2026

Email newsletter:

Source: newsletter | Medium: email | Campaign: weekly_digest | Content: header_cta

Social media post:

Source: instagram | Medium: social | Campaign: product_launch

Benefits

  • Better campaign tracking: Know exactly which source, medium, and campaign drives traffic and conversions
  • Consistent tagging: Auto-lowercase and presets ensure consistent parameter values across your team
  • Save time: Presets auto-fill common platforms — no need to remember parameter values
  • Bulk generation: Create dozens of tagged URLs at once for multi-channel campaigns
  • No sign-up required: Free, instant, private — nothing stored on any server
  • Works with any analytics: UTM parameters are supported by Google Analytics, Adobe Analytics, Mixpanel, and most analytics platforms

Frequently Asked Questions

What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to a URL that help Google Analytics and other analytics tools track where traffic comes from. The five standard parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Which UTM parameters are required?
Only utm_source is technically required, but best practice is to always include utm_source, utm_medium, and utm_campaign. These three together give you a complete picture of traffic source, marketing channel, and campaign name.
What is the difference between utm_source and utm_medium?
utm_source identifies where the traffic comes from (e.g. google, facebook, newsletter). utm_medium identifies the marketing channel or type of link (e.g. cpc, email, social, banner). Together they tell you 'from where' and 'how'.
Can I generate multiple campaign URLs at once?
Yes. Switch to Bulk Mode to enter multiple URLs or multiple source/medium combinations and generate all campaign URLs at once. Results can be copied as a list or downloaded as CSV.
Does this tool shorten the generated URL?
The tool doesn't connect to shortening services, but it provides the full tagged URL ready to paste into any URL shortener like Bitly, TinyURL, or your own shortener.
Are my URLs stored anywhere?
No. All URL building happens locally in your browser. No URLs, campaign data, or analytics information is sent to any server. Your saved presets are stored in your browser's local storage only.
What is utm_content used for?
utm_content is used to differentiate between multiple links in the same campaign that point to the same URL. For example, if you have two different banner ads in the same email, utm_content lets you track which one was clicked (e.g. 'header_banner' vs 'footer_link').

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