Email CTR Calculator computes your click-through rate and click-to-open rate with industry benchmarks, per-link click distribution analysis, and A/B variant comparison — everything you need to understand and improve how people interact with links in your emails.
Email CTR Calculator
Calculate email click-through rate (CTR), click-to-open rate (CTOR), per-link click distribution, and A/B test comparison. Benchmark against 12 industries. Free online tool.
Campaign Numbers
Industry
—
Click-Through Rate (CTR)
Unique Clicks / Delivered
—
Click-to-Open Rate (CTOR)
Unique Clicks / Opened
—Open Rate
—Clicks per Opener
—Total / Unique Ratio
—Opened but Didn't Click
About Email CTR Calculator
Features
- CTR & CTOR: Both rates with industry benchmarks
- Multi-link analysis: Per-link click counts, distribution chart, top link detection
- A/B test comparison: Compare two variants with winner detection
- 12 industry benchmarks: Context for your performance
- Click distribution bar chart: Visual per-link breakdown
How to Use
- Enter delivered, opened, and total clicks
- Optionally add per-link click data
- Switch to A/B tab to compare variants
Benefits
- Understand which links get clicked most
- Know if your CTR is above or below average
- Compare A/B test variants objectively
- Free, private, instant results
Frequently Asked Questions
What is CTR vs CTOR?
CTR (Click-Through Rate) = Clicks / Delivered x 100 — measures clicks against total audience. CTOR (Click-to-Open Rate) = Clicks / Opened x 100 — measures clicks only among people who opened. CTOR is a better measure of content effectiveness.
What is a good email CTR?
Average CTR is 2-5%. Above 3% is good, above 5% is excellent. CTOR averages 10-15%. It varies heavily by industry, list quality, and email type (promotional vs transactional).
What does the multi-link analysis do?
Add individual links from your email with their click counts. The tool shows click distribution, identifies your top-performing link, and calculates each link's share of total clicks — useful for optimizing CTA placement.
How does the A/B comparison work?
Enter data for two email variants (A and B). The tool calculates CTR and CTOR for each, shows the winner, and computes the percentage improvement. Helps you decide which subject line, design, or CTA performed better.
Is my data stored?
No. Everything runs in your browser. Nothing is transmitted.