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Email Template Builder

Build a responsive email template with drag-and-drop blocks: headers, heroes, text, images, buttons, two-column layouts, social links, dividers, and footers. Add rule-based visibility for mobile, desktop, or ESP conditional blocks, then copy or download production-ready HTML. Free online tool.

Blocks

Click to add, or drag onto the canvas.

Canvas
Add blocks from the palette to start building.
Properties

Select a block to edit its content, colors, and rules.

About Email Template Builder

Email Template Builder is a drag-and-drop editor for building responsive email templates without writing code. Add blocks from the palette, drag them into order, edit content and colors in a side panel, and apply rule-based visibility so blocks appear only on mobile, desktop, or under an ESP condition.

When you are done, switch to the HTML tab to copy or download a production-ready template — a bulletproof table layout with inline styles, a mobile media query, and correct conditional markup for your email platform.

Features

  • Drag-and-drop canvas: Add, reorder, duplicate, and delete blocks with drag handles or buttons.
  • 10 block types: Header, hero, text, image, button, two-column, social links, divider, spacer, and footer.
  • Rule-based blocks: Show a block always, mobile only, desktop only, or when an ESP condition matches.
  • Live styling: Edit content, colors, alignment, and spacing for the selected block in a side panel.
  • Global settings: Set page background, content width, font family, and preheader text.
  • Production HTML: Export responsive, table-based markup with inline styles and conditional tags.

How to Use

  1. Add blocks by clicking or dragging items from the palette onto the canvas.
  2. Select a block to edit its content, colors, and rule-based visibility in the side panel.
  3. Drag blocks by their handle, or use the arrows, to reorder the layout.
  4. Set global settings such as page background, content width, font, and preheader.
  5. Open the HTML tab to copy or download the finished template for your email platform.

Examples

Example 1: A promotional email starts with a header block, adds a hero with a headline and button, drops in an image, and finishes with a divider, a two-column block, and a footer with unsubscribe links. The whole layout is set to always show.

Example 2: A welcome series uses a mobile-only reminder block, a desktop-only side note, and a Klaviyo conditional block wrapped in {% if %}/{% endif %} tags that only appears when a subscriber is a VIP.

Benefits

  • Build faster: Assemble a complete, responsive template in minutes without writing markup.
  • Client-safe output: The generator produces table-based HTML with inline styles for maximum compatibility.
  • Responsive by default: Media queries and stacked columns handle mobile automatically.
  • Advanced rules: Mobile, desktop, and ESP conditional blocks ship ready to use.
  • 100% free and private: No sign-up, no data stored, everything runs in your browser.

Frequently Asked Questions

What is an email template builder?
It is a visual editor that lets you assemble an email by adding ready-made blocks — headers, heroes, text, images, buttons, columns, social links, dividers, and footers — and configure their content and styling, then export the finished template as production-ready HTML.
What are rule-based blocks?
Rule-based blocks let you control when a block appears in the final email. You can show a block only on mobile, only on desktop, or only when an ESP condition is true, and the generator wraps the block in the correct responsive or conditional markup automatically.
How do mobile-only and desktop-only blocks work?
The builder wraps these blocks in classes and adds a media query to the template head. Mobile-only blocks are hidden by default and shown under 600px, while desktop-only blocks are hidden on small screens but still render in Outlook, which ignores media queries.
How do conditional (ESP) blocks work?
Conditional blocks are wrapped in the merge-tag syntax of your email platform, such as Klaviyo or Mailchimp. Pick your platform and enter the condition, and the builder adds the correct if/endif tags around the block so it only sends when the condition matches.
Is the generated HTML responsive?
Yes. The template uses a centered container table with a max-width, inline styles for compatibility, and a 600px media query that stacks two-column blocks on mobile and applies the mobile/desktop visibility rules.
Do I need to know HTML to use this tool?
No. You can build a complete template without writing code. If you do need custom output, the HTML tab shows the generated markup you can copy or download for your email platform.
Is my data stored?
No. Everything runs locally in your browser. Nothing you build is transmitted or saved.