You finished timing in a plain .srt file, but now the client wants branded subtitles — a specific font, a colored outline, lower-third positioning, maybe a karaoke effect for the song at the end. SRT cannot express any of that. ASS (Advanced SubStation Alpha) can, which is why editors like Aegisub and most soft-sub pipelines expect it.
The SRT to ASS/SSA Converter does the heavy lifting so you don't hand-rewrite a single timestamp. It maps SRT's millisecond timing to ASS's centisecond format, wraps every cue as a Dialogue: line under a default style, and converts your <i>/<b> tags into ASS override tags ({\i1}). The result drops straight into Aegisub or an MKV muxer ready for styling.