Foreign Trade Markup Calculator

The Foreign Trade Markup Calculator helps you price with confidence across the whole export-import chain. Whether you are an exporter adding a markup to your cost, an importer working out your margin, a distributor setting a channel price, or a retailer applying a markdown, the tool converts between cost, markup and margin and shows the cumulative effect of a multi-tier price chain.

Enter a cost and either the markup you want or the margin you need, and the calculator returns the selling price, the equivalent margin or markup, and the price after distributor and retailer markups. It is the flexible pricing tool for anyone building a price from cost in international trade.

• Markup or margin mode: Price from a desired markup % or a desired margin %.
• Markup ↔ margin conversion: See the equivalent of each automatically.
• Multi-tier price chain: Apply distributor and retailer markups to see the final retail price.
• Markdown support: See the discounted price and the effective margin after a discount.
• Per-unit and volume: Work per unit and scale to volume if needed.
• Report-only export: Print or save a PDF containing only the final price report.
• Free and private: All processing stays in your browser.

1. Enter your cost per unit — landed cost, FOB cost or ex-works cost as relevant.
2. Choose to price from a markup % or a margin % and enter the value.
3. Optionally add distributor and retailer markups to model the price chain.
4. Optionally apply a markdown to model a promotion.
5. Review the price, margin, markup and chain prices.
6. Export the report — the print/PDF output contains only the final price report.

Example 1 – Exporter markup: An exporter has a 20.00 cost and wants a 40% markup. The tool returns a price of 28.00, an equivalent margin of 28.6%, and shows that a 30% distributor markup yields a channel price of 36.40.

Example 2 – Importer margin with discount: An importer wants a 35% margin on a 12.00 landed cost. The tool prices at 18.46 and, after applying a 15% retail markdown, shows the effective margin so the importer can judge whether a promotion is still viable.

• Never confuse markup and margin: See both, and the conversion, clearly.
• Model the whole chain: Understand how cumulative markups shape the final price.
• Test promotions safely: See the effective margin after a markdown before you discount.
• Clean output: Export only the final price report for your file.
• 100% free and private: No sign-up, no upload, runs locally.